Yecid Sanmartin - Senior Product Designer

Tastemade App

The Tastemade app is a simple and easy to use interface that enables users to quickly browse and watch all of their favorite Tastemade video content. The app consists of different sections of video playlists that all lead to the video player, where users can watch, save, and share their favorites. 

When I started this project the app was being developed by a third party agency and had a low app store rating of 3.2. This was mainly due to the limited functionality in the white label product they had used. We brought the project in house and revamped the complete browsing/watching experience. Through market research, user research and testing, we redesigned the app to deliver an enhanced experience for users. Improvements to the UI/UX were complimented by backend improvements leading to faster video load times an enhanced performance. The end result was a significant increase in watch times, downloads, and an improved app store rating of 4.9.

*Featured App in both the iOS App Store & Google Play

Date: 2016 – 2018

Client: Tastemade

Role: UI Design, UX Design, Product Design, Visual Design